Christmas starts with Christ…
December 29, 2010 Leave a comment
My brother spotted this poster on a bus stop today – I thought it deserved a closer look:
It is the latest poster from the organisation ChurchAds.net, and has been distributed on bus shelters country-wide. Their website offers a list of locations as of the 20th December 2010 – I didn’t bother to count every single one but I can estimate that there are around 1000 locations. ‘Good stuff’, I hear you say… Hmmmm, I wonder.
I think that contemporary posters are a fantastic medium for reaching out to the general public with the Good News of Christ, especially as ChurchAds claim that, ‘Research…shows that only 12 per cent of adults know the facts of the Christmas story in any detail.’ If this is the case, perhaps I should rethink what I said about the Christmas story being a distraction in Christmas Reflections – evidently hardly anyone is aware of what the story is about anyway!
ChurchAds.net provides the following commentary on the campaign:
So if we Christians really want to keep Christmas focused on Christ, we must constantly re-tell the story of his birth in ways which engage positively with the public’s interest.
In the 21st century, proud parents-to-be proudly announce the coming birth by showing friends and family the scan of the baby. Our new Baby Scan Jesus poster uses this convention to place the birth of Christ in an ultra-contemporary context.
It is highly impactful. It has a sense of immediacy. It creates anticipation. And theologically it speaks of both the humanity and divinity of Jesus Christ.
There is no doubt that it will capture people’s attention, generate headlines and create countless conversations about the true meaning of Christmas.
I am in no doubt that the intentions of ChurchAds are entirely honourable, and based in scriptural truth. There is no question on my mind regarding the urgent need to spread the truth that Christians have found to the rest of the world. What I must question, however, is whether or not this poster is really sending out the right signals.
I am in danger of treading on dangerous ground here. The poster has received approval from a whole host of church leaders, who are much wiser and better theologians than I. Yet even with such great support, I’m not satisfied.
A few years ago, I watched a modern dramatisation of the Nativity, filmed live in Liverpool. Feel free to watch it for yourself here. This was an excellent idea – as far as I can recall it stuck very well to the Biblical truth, adapting the story to fit a more contemporary environment. It was also very well recieved, driving home themes such as the poverty of Jesus at His birth, the faith of Mary and the severity of Herod’s orders, forcing the young family to become refugees.
So, is this poster is just next in the line of contemporary Christian media, keeping the true Christmas story bobbing along and ensuring that it remains important to people today? For me, there is a distinct difference between the Liverpool Nativity and Baby Scan Jesus. The Liverpool Nativity never claimed to be a remake of the Nativity story, rewriting it and making the original redundant, it was simply a modern adaptation, a ‘this is what it would be like if it happened today’ initiative. The ultrasound baby makes no such claim – it is as if ChurchAds want people to believe that they have actually managed to secure a genuine ultrasound image of Jesus from 2000 years ago. It also goes to no length to distinguish the foetus of Jesus from that of any other baby, apart from, and I nearly couldn’t believe my eyes, a tiny halo floating above his head.
I thought we were past the stage of depicting people with halos to show them as holy. I mean, really?! Was that the best they could come up with? It totally de-constructs the whole message, trivialising it down to the ground. The poster is practically a cartoon.
If the church really wants to get Christ back into Xmas (which literally ‘crosses Christ out’) then how about they start at the cross? I am pretty sure that that is a more powerful message – the Son of God giving up His life to save us, rather than a mocked-up photograph of a baby. The ‘Baby Stig’ from the Top Gear Three Wise Men Christmas Special carried more meaning for the majority of British people.
Let’s put Christ back in to Christmas without making Him into a joke.
Christmas is not about a baby with a halo. Christmas is about the whole fullness of God’s glory on earth.